Helena Rubinstein Pavilion
Dov Karmi · Tel Aviv, Israel · 1959
The Helena Rubinstein Pavilion, completed in 1959, is a prominent example of Brutalist architecture in Tel Aviv. Designed by Ze'ev Rechter, the building is characterized by its exposed concrete surfaces and robust, geometric forms. Its design reflects a post-war emphasis on raw materials and functional expression, contributing to the development of modern Israeli architecture. The pavilion's brutalist aesthetic is evident in its heavy massing and the direct articulation of its structural elements. It serves as an exhibition space, becoming a key cultural institution in the city and an important representation of the architectural trends of the mid-20th century in Israel.